I released an update of my hymnal app, only to have Google remove the app from the Play Store entirely several months later. The reason -I eventually figured out- was because I had added a Play Store link to the New Testament app of the same language. I did this as an additional menu item in Features>Menu Items.
It turns out, Google considers this to be an ad that is not “clearly distinguishable from [the] app content”, “not clearly labeled”, and “similar to the [app] interface.”
(I disagree with the “clearly labeled” part- the Play Store icon is right there!)
This was extra grievous to Google because I had indicated that the app was for both children and adults. Apps for children that want to have ads must only use ads from Google’s list of 12-or-so approved providers of ads for child-friendly apps.
My solution has been to remove this link entirely. In its place, I referenced the Bible App in the “About” section of the app, but without creating a hyperlink.
I share this in hopes that some of you can avoid experiencing the same troubles I have.
However, I am curious if any of you have added Play Store links as menu items. If you have, how long has that version been live on the Play Store? What kind of app is it, and is it designated as child-friendly? What kind of app did you link to?
Here are some print screens.